Czech firm Petyovský & Partners, an expert in labour migration and relocation of skilled workers, presents a new brand identity. The author is swiit studio, which is a subsidiary of the PR agency ABBBA Consulting.
The new “pink” visual identity, including the new website, underlines the change in the company’s positioning, i.e. the transformation of the originally small consulting company into a partner of the largest corporations in the Czech Republic in the field of mobility of highly qualified workers. The company has been focusing on immigration and relocation services and tax consulting for eight years. It is not an established law firm, but a young company with a lot of energy, know-how and expertise.
“The corporate identity, thanks to its simple and legible idea and form, creates a more modern and progressive look that reflects stability and the unconcealed courage to do things differently. It sends a clear signal to the world about its position as an innovative leader in this area of business. The new identity also included the creation of a website. In our designs, we stuck to the symbol of innovation, looking for a graphic representation that would help us express the out of the box thinking of the whole company as much as possible,” says Dominika Dohnal Ratulovská, director of swiit studio.
Petyovský & Partners goes beyond simple consulting. It focuses on working closely with stakeholders, identifying the needs of the business sector and then sharing those needs with the relevant ministries, thereby engaging in advocating for changes in legislation. An example is the government’s new “Digital Nomad” program, the idea of which Petyovský & Partners introduced and helped push through. This approach is also reflected in their new visual identity.
“The significant refresh of our logo and overall visual identity fully reflects our proactive approach to clients and the cultivation of Czech immigration legislation. Thanks to our long-term cooperation with the agency ABBBA Consulting, which provides PR for us, together with the swiit studio, we managed to come up with a slightly punk logo and a bold corporate identity that will help our company differentiate itself from the competition and continue to develop,” said Miroslav Mejtský from Petyovský & Partners.
